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2:39 pm - 03/10/2014

Nike Sportswear releases a new SneakerBoots collection for Holiday 2014

Nike Sportswear introduces new weather resistant footwear with the aim to keep you warm, dry and visible. In the latest collection of SneakerBoots, Nike Sportswear develops and reinforce old and loved favorites from the 70′s, 80′s and 90′s running, basketball and training. For the holiday 2014, the iconic classics levels up and leaves the tracks and fields to join the battle against the cold winter weather. The SneakerBoots are released in store from mid-October.


Legendary meets Necessary 







2:14 pm - 02/10/2014

Call to action! Mode x Världens barn

Every year the fashion industry produces huge amounts of sample collections to the showrooms that are replaced just in time for the next season. Mode x Världens Barn is an initiative from IBEYOSTUDIO intended to save these clothes for sale. So far they have collected over 700 000 SEK, and this on Saturday, October 4 you can help to reach all the way up to a million!

A clearance will be held in Stockholm where people can buy products from previous collections and take part of the unique product release that occurs during the day and if you’re not able to be there in person you can participate through an online store where several exclusive products are available for sale.

Around 50 brands are participating in this year’s edition of Mode x Världens barn. Among them are Gant, Filippa K, BLK DNM, Vans, J.Lindeberg, Hope, Stadium, Reebok Classic, The Case Factory, Sneakersnstuff, NN.07, Ida Sjöstedt, Stylein, Charlotte Farmer, Rodebjer, Wood Wood, Bread & Boxer, Vagabond, MQ, Happy Socks, and Rizzo.

So far, the money that have been collected went to help homeless children and child soldiers in Addis Adeba and prevent child prostitution in Calcutta.This year’s big sell-off takes place on Saturday 4 October at Kammargatan 11. 100% of proceeds goes to the Världens Barn, a Radiohjälpen charity for vulnerable children in the world.


11:47 am - 02/10/2014

And the winner of H&M Design Award 2014 is…

The winner of the H&M Design Award 2014 is 24 years old Eddy Anemian from France who just completed his final year at La Cambre, Brussels. H&M Design Award is an annual prize launched in 2012 to support and encourage young fashion graduates at the very beginning of their careers. The price is not only a huge career and financial boost with €50.000 in cash prize but Eddy also had the honorable opportunity to produce key pieces from his runway show into a capsule collection.

The winning collection by Eddy Anemian was inspired by Tilda Swinton’s character in the movie “I Am Love” and the French painter Ingres and consists of floral garments with a soft and free feeling contrasted by sharp volumes of water-repellent fabric with marbling effects.

“Eddy’s winning collection was breathtaking. Everyone at H&M has enjoyed working with Eddy to bring his exceptional work to a wider audience,”
- Ann-Sofie Johansson, Head of Design, New Development H&M.

To create this special collection, Eddy has worked closely with the H&M design team to capture the elegant mood and precision of his winning designs. The pieces will be available at selected H&M stores worldwide, as well as online, from October 23.


Behind the Scenes



H&M Design Award 2014 – Eddy Anemian for H&M

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3:52 pm - 01/10/2014

Kim Kardashian and Cara Delevingne are up to something

A couple of hours ago Kim Kardashian posted this picture with Cara Delevingne with the caption “Secret project” and tagged Cara and the editor in chief of LOVE Magazine Katie Grand @kjgrand. Seems like Cara and Kim are joining forces. It’s not too surprising that they bumped in each other considering they have a few mutual friends and connections. Recalling that Kendall walked Givenchy Spring 2015 together with Cara and that Riccardo Tisci is the biggest Kimye fanboy in the world of fashion. It was a matter of time.

So, Katie, Cara (Kara?) and Kim. What will the result be? Stay tuned!


10:57 am - 01/10/2014

Marimekko in collaboration with Odalisque Magazine

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Founded in 1951, Marimekko was born out of the desire to bring happiness to every day and printed fabrics gave the brand a strong and unique identity. Odalisque Magazine has created inspirational videos for two of Marimekko’s classical prints Siirtolapuutarha and Weather diary. 

Marimekko was first a phenomenon that became a lifestyle. Then it eventually became an outlook on life: courageous, egalitarian and positive. At the heart of Marimekko lies strikingly inventive patterns and the clever use of colours shown on strong and timeless designs in clothing and other accessories as well as on interior decoration – from furnishing fabrics to tableware. All with the aim of creating aesthetic experiences for every moment.

Siirtolapuutarha (city garden) was created by Maija Louekari in 2009, and since then it has become a modern Marimekko classic. The drawings tell a tale of a journey from a bustling city to a lush garden allotment overflowing with flowers and vegetables. This autumn, the patterns are available in new purple colourways. See the collection.

The Weather Diary collection by Marimekko explores the seasonal changes in weather and their influence on people’s rhythm of life. The prints by Aino-Maija Metsola embody the whole range of seasonal weather patterns from the rolling in of heavy rain clouds, gentle drizzle and cool winds. See the collection.


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