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12:38 pm - 24/09/2014

Marc by Marc Jacobs is casting models on social media

Once again Marc by Marc Jacobs is using Twitter and Instagram in search for their new face, this time for the Spring 2015 campaign. After successfully casting models though social media for the Fall 2014 campaign the brand is now accepting submission until September 26. Intrigued? Take a selfie and publish it with the hashtag #CastMeMarc. The winner will win a trip to New York to shoot the campaign with the world-renowned photographer David Sims.

02-marc-jacobs.w1165.h774.2xPhoto: David Sims for Marc by Marc Jacobs


12:19 pm - 24/09/2014

70′s flings, Barbie girls, model comebacks and flower markets -Arrivederci Milan!

Arrivederci Milan and Bonjour Paris! The fashion week torch is now handed to the Paris to show us what they got for Spring. But before we graciously dive in, head first, in to glorious Paris we should have a little quick summary of what the Italian served us the past week…


Anna Wintour and Kate Moss having a blast at Gucci Spring 2015.






Jeremy Scott did a Barbie-collection for Moschino, Bvlgari celebrated their 130th anniversary, Gemma Ward came back after 6 years hiatus and opened the Prada show, meanwhile Dolce & Gabbana did shoes with doors on the heels(!!). Marni did a floral spring collection and had matching one day event -a flower market in the central of Milan. Also, Vogue Italia celebrated 50 years!

Vogue Italia turns 50





Fendi Spring 2015

Bottega Veneta

Bottega Veneta Spring 2015




Woodstock, 70′s with native american influence, glam hippies and Jimi Hendrix groupies. Summer of 2015 will be a summer of love.







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10649432_10153227485383289_4962342730755136403_n10710792_10153227278518289_8491238229098205039_nPhotos: NowFashion,, DazedDigital and @imgmodels


12:05 am - 24/09/2014

Jeremy Scott’s political non-political collection for Moschino Spring 2015

Continuing from where he left off, the junk food theme for Autumn 2014, Jeremy Scott did a “fun” collection for Moschino Spring 2015 inspired by Barbie. People seemed to enjoy it. After the show Leigh Lezark said that everything was so much fun. “And you gotta have fun with fashion!”.

Now, we could problematize Barbie. We could talk about her cultural influence. We could talk about the body-image that comes with Barbie. But everyone seemed to have so much fun. “She brings joy! People want to dissect her and her cultural meanings. It’s a doll! It’s meant to be fun!”, Scott said backstage. Well then…

Fun or not, it doesn’t change the fact that people are going to buy it and the fact that this would appeal to a younger demographic, like a 12 year old would love this, it’s quite frightening. What is the connection between Barbie and Moschino? Moschino has always been political and this collection is meant to be fun. The collection was a political camp statement wrapped in pink and glitter, in a time where feminism and equality is a boiling hot topic. Is he having fun or is this his vision of the woman next spring? According to Anna Dello Russo for Italian girls “[...] Barbie means this dream of American girls, richness, wealthiness and blondness. A power girl.”

Why not make a political statement and make a collection like this and say “I’m not going to sell it at all, i just wanna show this image, criticize it and that’s all.” On one hand, it’s a fun collection. We laugh when Charlotte Free comes skating to the edge of the runway. We see the doll most of us played with come alive. And on other hand a thought comes to mind if he’s mocking the girls he’s trying to portrait, he’s betraying the ones who’s actually going to buy it.



3:48 pm - 22/09/2014

MFW Spring 2015: Dolce & Gabbana Says ‘Olé’

It’s not very surprising that Stefano Gabbana och Domenico Dolce looked towards Spain for the Spring 2015 collection. Even though Sicily has been their chamber of inspiration for previous seasons Spain is not so far away giving a new twist to the passionate Dolce & Gabbana woman, without losing the brand’s core.

The matadors and flamenco influence was shown through heavily embroidered boleros, high waisted shorts, shawls with fringes and the color palette consisting of black, red and white. Somewhere in between the bullfighters and dancers a glimpse of a confident and strong widow was shown; corsets and thigh highs, a black revealing lace dress and a veil. Along with options for a relatively younger crowd; heavily rhinestoned jeans and silk camisoles with sheer parts.

The typical bullfighting and flamenco music made the theme of the collection even more loud and clear. The show was theatrical and the collection powerful, but it was never too much. Even if there were spectacular pieces it was all wearable. Dolce & Gabbana always hits the right notes.





11:15 am - 22/09/2014

MFW: Alberta Ferretti’s romantic Pocahontas

Alberta Ferretti’s new collection for Spring 2015 was all about the 70′s, in a more romantic hippie and Pocahontas kind of way. Sheer materials such as chiffon combined with denim gave the sugar sweet collection a bit of nowness. The brand is not about cutting edge innovation, it’s about making women feel pretty and Alberta Ferretti knows how make pretty happen with great Italian craftsmanship and handwork in her spring collection.



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