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10:57 am - 01/10/2014

Marimekko in collaboration with Odalisque Magazine

Skärmdump 2014-10-01 10.55.15

Founded in 1951, Marimekko was born out of the desire to bring happiness to every day and printed fabrics gave the brand a strong and unique identity. Odalisque Magazine has created inspirational videos for two of Marimekko’s classical prints Siirtolapuutarha and Weather diary. 

Marimekko was first a phenomenon that became a lifestyle. Then it eventually became an outlook on life: courageous, egalitarian and positive. At the heart of Marimekko lies strikingly inventive patterns and the clever use of colours shown on strong and timeless designs in clothing and other accessories as well as on interior decoration – from furnishing fabrics to tableware. All with the aim of creating aesthetic experiences for every moment.

Siirtolapuutarha (city garden) was created by Maija Louekari in 2009, and since then it has become a modern Marimekko classic. The drawings tell a tale of a journey from a bustling city to a lush garden allotment overflowing with flowers and vegetables. This autumn, the patterns are available in new purple colourways. See the collection.

The Weather Diary collection by Marimekko explores the seasonal changes in weather and their influence on people’s rhythm of life. The prints by Aino-Maija Metsola embody the whole range of seasonal weather patterns from the rolling in of heavy rain clouds, gentle drizzle and cool winds. See the collection.


10:10 am - 01/10/2014

Saint Laurent A/W 2014 Campaign Part 2 by Hedi Slimane


Saint Laurent released part 2 of the Saint Laurent Autumn/Winter campaign 2014 starring the hot-listed American model Grace Hartzel. Posing for Hedi Slimane in a signature moody black and white set, she’s wearing sequin dresses, furs and and seventies inspired suede boots. The campaign was shot in LA.

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1:38 pm - 30/09/2014

PFW: Raf Simons’ Historical Mash-Up for Spring 2015

What Raf Simons is doing at Dior is fresh and sophisticated. It’s a new feeling for the french house and a break from the Galliano days which were theatrical, extravagant, and much loved. Simons references to Galliano’s Dior by keeping elements by refining it into something modern and streamlined.

For the spring 2015 collection Raf Simons wanted to democratize the traditions of haute couture by taking them into ready to wear. In other words, the slowest of all fashions is now getting into a faster pace. Simons is looking forwards and backwards, he’s been studying the archives and brought Dior up to date.

Being a menswear designer from the start, Simons has left his imprint on the womenswear collection. He started from the 18th century dress and brought out the menswear in it. Menswear is about detailing and in order to see the greatness of the collection one is required to pay close attention. This is not a collection screaming for Instagram likes.


Despite the fine detailing, menswear styles from the 18th century french court are merged together with hints of schoolgirls, skaters and astronauts. Silhouettes are an important part of Dior and typical silhouettes from the era are reworked in a modern and subtle way. Instead of using a corset he did a slimmer waist by cut-outs and gave it a sportswear spirit.

The collection mostly consists of whites, reinforcing the focus on the silhouettes, historical costumes and the details. White is pure, sophisticated and rather elitist. Historically only the upper class could wear this precious color -it was definitely not a color to wear on the streets of the 18th century.

This is shown to an electronic up-beat music on the futuristic white runway resulting in the most Raf Simons collection seen at the house of Dior. With the spring 2015 collection he found something modern by looking into something historical. Raf Simons traveled through time and history and merged Dior with a sensibility of this own.



11:35 pm - 29/09/2014

PFW: Backstage Stella McCartney Spring 2015

12:25 am - 28/09/2014

PFW: Backstage at Acne Studios Spring 2015

“I find youth’s relation to luxury striking and wanted to explore it. We brought what we discovered back to the Acne Studios universe and created an entire wardrobe for the social calendar – business, parties, traveling and leisure including swimwear. The colour palette is classic with acid accents. Fabrics include organza silk, satin, terrycloth and different treatments of leather.”

––– Jonny Johansson, Creative Director


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