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4:57 pm - 26/09/2014

PFW: Calming beauty at Dries Van Noten Spring 2015

With the biggest climate-change march taken place last week it is safe to say that nature has been given a prominent place in the mass consciousness. That is one the reasons why Dries van Noten’s collection for Spring 2015 had a perfect timing.

Starting off with the sounds of bird song and the lights softly over the thick green carpet designed by Alexandra Keyayoglou, there was a feeling of a rainforest ease resting over the runway. The low electronic beats in combination with the sounds of birds in the background reflects the collection well. Even though the girl for Van Noten’s Spring 2015 is eco conscious and loves nature there was nothing stopping the presence of some highly advanced and technical elements that Dries Van Noten is well known for. Ultra light shoes with kangaroo fur details, jacquard woven in panels, sheer layering and fluid silhouettes flowing like butterflies over the grass sensitive to the lightest gust of wind.

The collection was inspired by Ophelia, the most famous work by the artist John Everett Millais. Van Noten’s interpretation of the tragic story behind the Hamlet character was anything but sad. Layered chiffon, beautifully brocade work on sheer shirts reminiscent of autumn leaves, the mixture of advanced textiles and fabrics light as air. Sequins on a top sparkling like sun beams hitting the water surface. Van Noten’s poetical vision of idealism nesting in the Spring 2015 collection had a healing effect and was much needed for a world in stress and unbalance.

dries van notenPhoto: Kevin Tachman



A Carpet, Buenos Aires to Paris





11:23 am - 25/09/2014

Unveiled: Alexander Wang x H&M Autumn/Winter 2014 Campaign

Alexander Wang and H&M have now unveiled the ad campaign for their collaboration. Featuring hockey sticks, boxing gloves and real athletes the strong sports vibe that we expected and saw in the lookbook is now set in stone. For the campaign Mikael Jansson photographed the kickboxer Rivaldino dos Santos, soccer player Andy Carroll as well as models Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly.

Wang’s dream team will also appear in a TV commercial and an online video which starts airing on October 30.

The Alexander Wang collection for H&M Autumn/Winter 2014 will be available in stores and from November 6.

alexadner-wang-hm alexander-wang-hm-2Photos: Mikael Jansson for Alexander Wang x H&M via WWD


11:10 am - 25/09/2014

Watch Icona Pop jump off a cliff with Nike Just Do It

Icona pop-girls Caroline and Aino are jumping off a cliff in the latest Nike Just Do It-campaign. Fearless and rebellious describes the Swedish pop duo Icona Pop very well, whether they are on stage or working out in the gym, Icona Pop never miss a chance to live by the “Just Do It”-spirit.





This is a part of a series of campaigns Nike released through September with athletes and cultural icons, focusing on women. Nike is also organizing a series of Nike Training Club (NTC) and Nike Running challenges that allow people to “Just Do It” in an innovative and inspiring way. From NTC classes to urban running, Nike invites women to explore new opportunities and make it an extraordinary a part of everyday life.


This will continue into the digital world with motivating challenges at that allows women all over Europe for a comprehensive, active community, where they push themselves to become better, faster and stronger. Maybe while listening to I Love It by Icona Pop, just to get in the right mood.

Get involved in Nike’s Just Do It initiative by visiting,  and start a training trip unlike any other. And of course you can shop the Icona Pop fearlessly jumping off a cliff in Ibiza-look here.

12:38 pm - 24/09/2014

Marc by Marc Jacobs is casting models on social media

Once again Marc by Marc Jacobs is using Twitter and Instagram in search for their new face, this time for the Spring 2015 campaign. After successfully casting models though social media for the Fall 2014 campaign the brand is now accepting submission until September 26. Intrigued? Take a selfie and publish it with the hashtag #CastMeMarc. The winner will win a trip to New York to shoot the campaign with the world-renowned photographer David Sims.

02-marc-jacobs.w1165.h774.2xPhoto: David Sims for Marc by Marc Jacobs


12:19 pm - 24/09/2014

70′s flings, Barbie girls, model comebacks and flower markets -Arrivederci Milan!

Arrivederci Milan and Bonjour Paris! The fashion week torch is now handed to the Paris to show us what they got for Spring. But before we graciously dive in, head first, in to glorious Paris we should have a little quick summary of what the Italian served us the past week…


Anna Wintour and Kate Moss having a blast at Gucci Spring 2015.






Jeremy Scott did a Barbie-collection for Moschino, Bvlgari celebrated their 130th anniversary, Gemma Ward came back after 6 years hiatus and opened the Prada show, meanwhile Dolce & Gabbana did shoes with doors on the heels(!!). Marni did a floral spring collection and had matching one day event -a flower market in the central of Milan. Also, Vogue Italia celebrated 50 years!

Vogue Italia turns 50





Fendi Spring 2015

Bottega Veneta

Bottega Veneta Spring 2015




Woodstock, 70′s with native american influence, glam hippies and Jimi Hendrix groupies. Summer of 2015 will be a summer of love.







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10649432_10153227485383289_4962342730755136403_n10710792_10153227278518289_8491238229098205039_nPhotos: NowFashion,, DazedDigital and @imgmodels


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