With a unique outdoor installation H&M is creating an opportunity for their customers to grab pieces from the Isabel Marant pour H&M collection before the release next week!
Go to Hamngatan in Stockholm for your chance to pick pieces from the collection. All you need is a twitter account, and by tweeting #HMlookNbook the glass of the installation will reveal information about how to book the piece. If you are one of the lucky ones to receive clothes from the collection you will be able to get them the 13th of November in store, before everybody else! Since the collection is much sought after and the full collection is expected to be sold out the very first day, this is one opportunity not to miss…
With a taste for the extravagant and an eye for emerging talent, Lady Gaga has turned into a patron for young designers. One of the young designers she’s fallen for is the brightly talented Iranian-Swedish Isabell Yalda Hellysaz.
Born in Iran and raised in Sweden, Isabell Yalda Hellysaz has always been interested in fashion and clothing. Beginning her career as a graphic design student, she later on decided to follow her dream and become a fashion designer. Last year she graduated top of her class from The London College of Fashion, and has since then received wide international recognition.
One of those who have fallen for Isabell’s design is star and style icon Lady Gaga, who could be seen wearing the designer’s now notorious, futuristic visor on the first promo picture for her upcoming album ARTPOP. The white-edged clear perspex was part of Isabell’s 2012 collection Antidote, inspired by Second World War uniforms, engineering design, and futuristic dream visions.
– I don’t know how it happened that Lady Gaga wore them, Isabell says. She most likely saw them and liked them. She is always out looking for new things. And she did look amazing in them, so I guess it was a nice catch. Well, I did a project designing for her in my first year of college, but I hadn’t expected this. Hopefully we will be able to work on other projects in the future.
With an aesthetic built on experimental cuts, androgynous silhouettes, and sharp tailoring, Isabell concentrates on the essence of fashion; craftsmanship, details, and materials. Her main focus is to slow down the process of manufacturing, working with a small scale production, encouraging people to take time to enjoy the garments they’re wearing.
– I just think everything is so fast moving today and its so boring.
– We never seem to take the time to enjoy a garment. I remember when I was younger, I would save my money to buy one thing, and then really enjoy wearing it. But these days everything is mass production and mass consumption. I want to design garments that don’t get thrown out after one season; clothes that can build up a persons wardrobe.
Where do you find inspirations and influences for your design?
– Inspiration is everywhere! It can be anything from a colour, to a documentary, to a person on the street, or even a dream. So it’s really hard to pin it down to one certain source.
Do you have someone in mind when you’re designing?
– No, not really. I don’t think of a specific person as I don’t like to put it into a stereotype.
By Sonja Nettelbladt
Interview originally published at Radar Magazine
The new collection from NOWHERE is here, and the first styles are just arriving!
As always NOWHERE is defined by it´s strong characteristic looks and favourite wardrobe staples that have the nonchalant elegance of just being thrown together and at the same time being functional and empowering. The collection is sold exclusively at www.shop-nowhere.com
Win a look from NOWHERE AW13!
Taking inspiration from the world of hunting and uniforms, the AW13 collection of NOWHERE feels like an urban journey into the woods.
Upload your NOWHERE style on Instagram and tag your outfit #NowhereStyle and you are in the competition for a full look from NOWHERE!
The more people who like your photo, the better are the chances to win, so encourage your friends to vote and spread the word!
The winner will be announced on our Shop_Nowhere Instagram, make sure to follow our account!
This weekend, Filippa K brought a breath of spring air to the autumn cold when they showed their SS14 womenswear collection in Stockholm.
Beautifully set in a sun-drenched green house, the Filippa K SS14 was nothing but a breath of spring air. Staying true to their characteristic minimalism, the brand showed a smart and simple collection, with sleek silhouettes and soft voluminous shapes. With largely monochrome looks and subtle influences from sportswear, the collection presented a fresh take on the casually elegant style that Filippa K has made their trademark.
Knee length skirts, pantsuits, and matching sets gave the collection an air of classic, ladylike femininity, while wrap effects and plunging deep v-necks added a youthful and modern edge to it.The palette was dominated by ivory, nude, ash grey, and crisp white, punctuated with splashes of soft mint green, vibrant red, and bold black stripes. A long sweeping caftan in tusk beige silk finished the show in sheer finesse.
By Sonja Nettelbladt
Swedish brand Happy Socks enlisted no less than legendary fashion photographer David LaChapelle to shoot their upcoming autumn campaign.
Staying true to his playful, yet provocative style, David LaChapelle has a group of young males and females dancing through downtown Los Angeles dressed in little else but underwear and colourful Happy Socks. The campaign will be unveiled at the end of this month on Happy Socks website, in social media, and in the brand’s nine stores in Europe, the U.S., and Asia, as well as in the 14 additional pop-up shops that will open around the world later this autumn.
Besides the campaign, David LaChapelle has also created a short film together with collaborator and choreographer John Byrne. Entitled Happy Accidents, the film is loosely based on the classic dance drama The Red Shoes, starring actress Katie Johnson as a hooker possessed with an irresistible urge to dance. The film will be released on Happy Socks website on October 31. David LaChapelle has previously explored the art of dancing in his documentaries Krumped and RIZE, both concerning the Los Angeles dance style krumping.
This season, Happy Socks will also expand their range of socks and tights with iPhone covers, leather wallets, computer sleeves, and tote bags, as well as a colourful version of a Rolex watch.