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8:46 am - 02/04/2014

Club Monaco

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With inspiration from lead designer Caroline Belhumeur´s kitchen garden in the summer and the rugged linen against the feminity of florals, Club Monaco found the common thread for their new collection.  The brand also makes a statement, reinventing and updating their classics, experimenting with color choices from all spectra´s. The pieces are versatile yet original and with a constant exclusive touch. Light and natural are the two key sentiments that come to mind.

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By Simone Brenemark Molvidson

9:52 am - 01/04/2014

Gisele Bundchen for H&M

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Gisele Bundchen personifies super as she stands tall among the waves in H&M:s summer campaign photographed by Lachlan Bailey nearby her Costa Rica vacation home. Just like last year the model will sing a cover that will be released in a video later on, and hopefully the brand will make a donation to UNICEF for every download. Previously it was ‘All day and all of the night’ and this time Blondie´s ‘Heart of glass’ will be interpreted by Mrs. Bundchen.

By Simone Brenemark Molvidson

10:39 am - 26/03/2014

Happy 27th Birthday Nike air max!

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Today mark´s the 27th anniversary of Nike Air Max, one of the most well known shoes of our time. Nike, being one of the world most famous brands, would probably not be what they are today without the iconic sole that marked a revolution for running attire. With that see through sole many years ago people started seeing the technique behind the platform for running. Today the shoe is not only a sports shoe but worn by many as the number one sneaker, – a worldwide trend that seems to be sticking with us for a long time.

4:34 pm - 24/03/2014

Kate Hudson for Lindex

In case you missed out on Lindex latest campaign with Kate Hudson, we got it covered for you. The stunning actress caught us of guard in the subway some time ago, mesmerizing with her laughter and light. The clothes do have that Californian feel as well – being edited my Mrs Hudson and all – and with bohemian influences these pieces are go to staples for spring & summer. We look forward to see more of what Lindex will present in collection number two.
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10:11 am - 21/03/2014

H&M Concious collection

Next week we are heading to the H&M head quarter to take a closer look at the Concious Collection, one of H&M:s most precious initiatives for it´s deep concern for the environment and the strong message it sends out. Yesterday the brand hosted a event for especially invited guests which provides us with a sneak peek of the clothes, and many known faces took the opportunity to show their support for the collection.

The pieces are very intricate and exclusive, based on different organic fabrics and with inspiration from flamenco and bohemia. Stunning actress & model Amber Valetta was chosen as the face for this collection for her commitment to environmental issues.

View more of our favorite pieces from both the Conscious and the Conscious exclusive collection in the gallery below:

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