Today mark´s the 27th anniversary of Nike Air Max, one of the most well known shoes of our time. Nike, being one of the world most famous brands, would probably not be what they are today without the iconic sole that marked a revolution for running attire. With that see through sole many years ago people started seeing the technique behind the platform for running. Today the shoe is not only a sports shoe but worn by many as the number one sneaker, – a worldwide trend that seems to be sticking with us for a long time.
In case you missed out on Lindex latest campaign with Kate Hudson, we got it covered for you. The stunning actress caught us of guard in the subway some time ago, mesmerizing with her laughter and light. The clothes do have that Californian feel as well – being edited my Mrs Hudson and all – and with bohemian influences these pieces are go to staples for spring & summer. We look forward to see more of what Lindex will present in collection number two.
Next week we are heading to the H&M head quarter to take a closer look at the Concious Collection, one of H&M:s most precious initiatives for it´s deep concern for the environment and the strong message it sends out. Yesterday the brand hosted a event for especially invited guests which provides us with a sneak peek of the clothes, and many known faces took the opportunity to show their support for the collection.
The pieces are very intricate and exclusive, based on different organic fabrics and with inspiration from flamenco and bohemia. Stunning actress & model Amber Valetta was chosen as the face for this collection for her commitment to environmental issues.
View more of our favorite pieces from both the Conscious and the Conscious exclusive collection in the gallery below:
Chloe Norgaard is an internationally renowned model, famous for her bohemian style and colorful hair, and Monki could not have chosen anyone more appropriate to front their spring campaign, and the model is all smiles in these photos wearing flower prints and perhaps a more toned down Monki look than we are used to. The clothes are youthful but stills feels wearable for a more mature crowd even though they definitely have their sense of playfulness intact.
&other stories, the upmarket sister label of H&M, recently announced a new collaboration with the Swedish singer Lykke Li. It’s a ready-to-wear collection containing shoes, bags, jewellery and accessories.
“I’m a nomad and travelled my whole life, so my style choices have grown out of pure necessity,” said Lykke Li. “I need to travel light but still feel empowered – there’s no space for frills or colours; quality above all! I want to feel strong whether it’s falling out of a tour bus in the early morning, watching the sun rise in Paris or belting my heart out on stage in NYC. It’s been a dream of mine to have the perfect leather sack filled with the bare essentials, like a true nomad ready for business, and & Other Stories gave me that chance. This collection is my version of that lifesaving sack and will be my uniform until the day I die.”
The collection reflects her personally style and will run in a scheme of mostly black. The co-lab collection will be available in stores and online autumn 2014.