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‘Swergie’
3:09 pm - 22/04/2014
Efva Attling

efva-attling

After being a model, singer, TV host and fashion designer, Efva Attling reoriented and started designing jewelry. At first she shared a studio with three other girls in Stockholm, but quickly decided that she wanted to have something of her own. So in 1999 she opened up her first shop on Södermalm in Stockholm. And now, 15 years later, Efva has offices in more than 10 different countries and over 150 stores worldwide.

The company is aiming to make jewelry that are stylish, beautiful and inspiring. Her jewelry assortment includes wedding ring´s, necklace´s, ring´s, earring´s, bracelet´s, watche´s and brooche´s. The material that is most frequently used is silver but more exclusive materials such as white gold and rose gold are also available. Diamonds and pearls are the gems that usually decorate jewelry signed Efva Attling. “Beauty with a thought” is the brand´s key sentiment.

11:24 am - 14/04/2014
Alexander wang x h&m

Alexanderwangxhm

Sonia Rykiel, Stella McCartney, Lanvin, Isabel Marant and Versace have all cooped up with the multimillion clothing chain H&M for exclusive collaborations. Next in line is no one else than New York’s sweetheart Alexander Wang.

“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.” H&M’s creative advisor Margareta van den Bosch.

Alexander Wang announced his partnership with H&M on Saturday night ahead of a joint party at the Coachella Valley Music and Arts festival. Wang will be the first American designer the Swedish fast fashion retailer has partnered with for its annual designer collaborations.

10:09 am - 11/04/2014
Get inspired – Linda Pira

reamlinda-pira

Swedish hip-hop is blooming! Or let us rephrase, female Swedish hip-hop. The latest statement in Swedish hip-hop is the remix of Linda Pira´s – Knäpper mina fingrar, where several influential women are featured.

Since Linda Pira´s break through with the single Rome & Kush she has grown to be an icon. Her verses have resulted in a record deal, a series on Swedish television online SVT Play and the interest in the artist from listeners, media and the music industry have been ample. The media have not been as accepting though and her lyrics have been critized by the press at times. Linda Pira´s music makes a lasting impression, to say the least.

12:00 pm - 16/03/2014
Lykke Li for &Other Stories

lykkeli

&other stories, the upmarket sister label of H&M, recently announced a new collaboration with the Swedish singer Lykke Li. It’s a ready-to-wear collection containing shoes, bags, jewellery and accessories.

“I’m a nomad and travelled my whole life, so my style choices have grown out of pure necessity,” said Lykke Li. “I need to travel light but still feel empowered – there’s no space for frills or colours; quality above all! I want to feel strong whether it’s falling out of a tour bus in the early morning, watching the sun rise in Paris or belting my heart out on stage in NYC. It’s been a dream of mine to have the perfect leather sack filled with the bare essentials, like a true nomad ready for business, and & Other Stories gave me that chance. This collection is my version of that lifesaving sack and will be my uniform until the day I die.”

The collection reflects her personally style and will run in a scheme of mostly black. The co-lab collection will be available in stores and online autumn 2014.

7:22 pm - 17/01/2013
Swergie Berlin

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Swergie is a party koncept with a fusion of music, art & fashion and was first premiered in August 2012 in Stockholm. Last night the party was held in Berlin hosted by Zound Industries with Saurabh Sinha, Silk-relations and Fashion Networks at Radialsystem V. More than 1,500 celebrities, journalists, bloggers, fashionistas and partygoers came out to see live sets by Icona Pop, Elliphant, Acid Washed, Christian Olofsson of Fibes, Oh Fibes as well as DJ sets by Moneybrother and Pelle from the Hives, and many others. Performances took place across Radialsystem V’s two main rooms, including a live dance performance and catwalk show by Molami. Johnny and Fanita, DJ Fjodor and Sanna La Fleur kept the tunes coming in the Bedouin tent, and those in the Spotify VIP lounge were treated to sounds by Michael Beck of one of Germany’s most iconic hip hop groups, Die Fantastischen Vier.

See the rest of the pictures here!

 

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