From topless models at Ria Keburia to more traditional inspired apparel at Olga Vilshenko, two aspiring designers, the fashion week in Moscow which started last week has brought more eyes that ever. Much of it is certainly thanks to the Russian elite of Elena Perminova, Miroslava Duma Vika Gazinskaya who are frequent front rowers at the international fashion weeks.
Besides mentioned newcomers, more established designers of Slava Zaitsev, Alena Akhmadulina and Tatyana Parfyenova, all to contribute something new to the fashion scene. Slava Zaitsev offered a wide range of flamboyant designs in all its glitter and glamour, as opposed to Alena Akhmadulina with a more subtle expression although with a wide mixture of vibrant autumn hues and finally Tatyana Parfyenova whose designs wore a hint of the original elements of the Russian costumes however which she had put in a laboratory to create her own style. Alongside the relatively unseen fashion from the week, something the Moscow fashion week would represent are the lot of quirky hats in different colours, fur hats from Bunker Z and more feathered ones from Marina Makaron.
The market and evolvement in fashion seem to be increasing rapidly in Russia, with a consumption of €3 billion to €5 billion a year on clothes and accessories, the Russian fashion scene is definitely ready to compete internationally.
Photos: Getty Images.
In this H&M life video we can take part in fashion week and the streetstyle of some of the fashion forward people on the streets of Paris.
“Clearly, the catwalk is an important source of inspiration when you want to know everything about the trends of the upcoming season. But on the streets, another fashion show is unfolding. Cooky or casual, the street style during fashion week might not be everyone’s cup of tea, but one thing is sure: it will never make you feel bored.”
Every year Max Factor honors a Swedish fashion designer during Mercedes-Benz Fashion Week with The Max Factor Award. The Max Factor Award covers all the expenses and also contributes with creative elements for the show. This year Hernández Cornet received the award, giving the brand the opportunity to show at Mercedes benz fashion week with creative help from the Max Factor team and their expenses covered by the scholarship. Tomas Lenneryd is responsible for this androgynous-fairy-like make up, tailor made for the brands fall/winter collection. Pink is the main colour with rosy cheeks and eyes and a lot of glow. The lashes are perfectly separated and the mascara almost invisible.
By Simone Brenemark Molvidson