The Italian lingerie brand launches a new advertising campaign featuring models Cara Delevingne, Malgosia Bela and Liu Wen for its spring-summer 2014 collection.
“Bela’s charismatic, knowing, adult femininity, while Wen represents “zen” elegance in a sheer body suit with strategically placed lace. Delevingne, shown in the black Sparkling Jasmine lingerie set, represents “youthful and rebellious magnetism.”, said Jean Emmanuel Bourguet, vice president of global commercial operations.
According to Bourguet the campaign, which was shot by Mert Alas and Marcus Piggott and directed by Fabien Baron, will be featured in the January issues of top magazines worldwide.
By Beatrice Längberg
Photo courtesy of WWD