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11:24 am - 14/04/2014
Alexander wang x h&m


Sonia Rykiel, Stella McCartney, Lanvin, Isabel Marant and Versace have all cooped up with the multimillion clothing chain H&M for exclusive collaborations. Next in line is no one else than New York’s sweetheart Alexander Wang.

“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.” H&M’s creative advisor Margareta van den Bosch.

Alexander Wang announced his partnership with H&M on Saturday night ahead of a joint party at the Coachella Valley Music and Arts festival. Wang will be the first American designer the Swedish fast fashion retailer has partnered with for its annual designer collaborations.

11:09 am - 14/03/2014
Abbey Lee for Saint Laurent


We have been longing for Abbey Lee Kershaw to occur on the fashions scene for a while now after a quiet break from the business. In these minimalistic black & white portraits by Creative Director Hedi Slimane the model & muse look as cool as ever. The man himself has made sure that only the most interesting personalities front his campaigns for the brand giving the old YSL a new approach.

10:52 am - 11/02/2014
Marie Hindkaer for InWear SS14


Marie Hindkaer, blogger at Freshnet and founder of Luellemag looks incredible in InWear´s spring/summer campaign. InWear´s design is modern, functional and empowering, and Marie personifies the design with her fashionable approach and ambition. The fashion editor are a now diligent fashion week goer and have grown with her position as Luellemag editor and Scandinavian style icon. InWear´s campaign reflects her bold choice of pattern mixes but with pieces that are classic and that radiate self confidence.


12:28 pm - 13/12/2013
H&M SS14

Skärmavbild 2013-12-12 kl. 14.15.22

The spring/summer campaign for 2014 from H&M is continously a mix of bohemian and grunge, which echoes Saint Laurent and More Isabel Marant just like the previous collections from the brand. This recurrence is not negative though, trend wise we still crave those laced up tunic´s, short patterned skirt´s and tasseled pieces in general. These looks will lead the way trend wise through 2014 and model Andrea Diaconu is the ultimate ebauty inspiration.

By Simone Brenemark Molvidson

Video courtesy of H&M


12:05 pm - 15/08/2013
the Vero Moda fall campaign

At the shoot for the fall campaign the Vero Moda team once again teamed up with Poppy Delevigne. They also asked the model and it-girl for her three favorite pieces which apparently was rather hard to choose since there was to many nice pieces in the collection. At last mrs Delevigne decided her favourites and they turned out to be a perfect knit called WP – Victor LS Coatigan, a short dress named Sister SL and the WP Teddy Waistcoat 14.

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