Vanessa Paradis for H&M Concious collection
Actress, singer and style icon Vanessa Paradis has been named the new face of H&M:s Concious collection. Vanessas style is more than inspiring, but the icon also claims she always tries to shop conciously and buys a lot of vintage clothes. The collection that will be out in March is inspired by nature and full of flower patterns. All the pieces in the collection are also made of sustainable materials such as organic cotton, tencel and recycled polyester.H&M is also launching a Conscious garment collection initiative, where customers can bring unwanted clothing for recycling. Shoppers will receive an H&M voucher in exchange for each bag.
By Simone Brenemark Molvidson